If you look under the surface of contemporary sneaker culture, the hard-edged competition of the “sneaker game” reveals a much more nuanced truth: sneakerheads have lived, breathed, and grown thanks to their own special form of community.
Before it was YEEZYs, it was Jordans; before Js, it was player-edition Dunks in college team colorways. No matter the era, the materials, or the models of the shoe itself, a sneaker’s coolness is inversely related to how many people can potentially get their hands on it.
“Men’s fashion is being transformed from the feet up,” said Elizabeth Semmelhack who, as senior curator at The Bata Shoe Museum in Toronto, is unquestionably biased about the importance of shoes to the overall understanding of a man’s vision of himself. But that doesn’t mean that she is wrong.
Sneakers have allowed men to flourish as peacocks — changing the mood and quickly adding flair to tailored suits, skinny jeans, baggy leggings and even tuxedos.
“Got Chucks on with Saint Laurent; got kiss myself I’m so pretty.” — Bruno Mars
If you watched the last episode of Coke Studio #EP4 I couldn’t help but appreciate the sneakers on all the artists. From bright reds to subtle shades of brown and white, if your kicks are ‘poppin’ then your outfit is taken to the next level.
If you haven’t watched the last episode, check out action pics and the full video below.