When outsiders look at the rise of the blogging community in Kenya, many questions might come to mind; How much do they earn? Do you just start a Blogspot/Wordpress site and share your thoughts all day? How easy is it to infiltrate the blogging community and raise you’re following of readers and supporters?
OK to start with, monetising your blog can be one of the hardest steps when you’re starting out, designers and brands want to see numbers! How many people read your posts/like your pictures or comment on your articles… Until you have something unique to offer, the brand/designer normally expect you’re posts to be free as they think they are helping you build up your portfolio of brands that want to collaborate with you (which is true in a sense for all beginners).
On the other hand some are lucky and they come in already knowing people in the industry that help them with brand links and paid collaborations. Don’t let this sway you, I was never one of those people and in a year and a half I have a following of 90K! So not to worry, it’s not impossible to succeed without connections.
In fact I feel like I have had to put in even more work for the most bizarre reason and I’m actually ashamed to bring this up, but as you all know, I am always honest and try give you all an unbiased opinion at all times. Ok here it goes, as a mixed race blogger and despite my biography of being born and raised in Nairobi by my single Kenyan mother, I keep getting remarks such as “well are you really a Kenyan Blogger?” (like I’m not really one of them? Umm Really?).
My question is; do I need to be full Kenyan to be considered a Kenyan? I love this country just like you, I call this my home just like you, I am engrossed in our culture just like you? What else do you want? Newbies come into the blogging game with 2k followers and a very average Blogspot/Wordpress website with pictures taken by their photographer of choice and all of a sudden they are listed on your best Kenyan Fashion Blogger lists? (all of them being full Kenyan).
I take all my own photos with the help of a tripod and a remote, I have built my site and provide what I think is a high standard of fashion articles and advice but despite no mentions on lists such as Kenyan bloggers to watch, etc. my following grows with my beautiful readers and supporters that look past all the B***S*** of lists to boost other people’s egos.
My point of bringing this up is that despite a lack of recognition from other bloggers what matters is my following and my supporters and for all those aspiring bloggers don’t let anything as petty as this bring you down. The reason why you should be blogging is to bring light to your view on fashion, travel, food, art, politics, tech. , etc., and provide advice to your followers and trust me they will notice!
Being passionate about what you do may seem like a cliché thing to say but it’s the honest truth, as you finish your day job and get home, what makes you squeeze any free time you have to write that review or take those photos? Its take organisation and passion in my opinion so if you’re thinking about blogging, whats stopping you? I believe you can do anything you put your mind to!
Dress: La Elegant – 1st Floor Yaya Centre