It’s no secret that the make-up industry has exploded in recent years with the US cosmetic market alone recording a revenue of up to $56.63bn. Women all around the world are not only just picking a foundation that matches their skin colour or an eye shadow that compliments your eye colour. Beauty makeup products have been seen as a tool of sheer manipulation. Contouring to minimise, strobing to maximise, overdrawn lips to get sensual lips or mattifying for well… not sure yet.
The world of beauty has moved to a predominantly online platform. Women can now access tutorials from professionals and amateurs illustrating the best tips and tricks of the trade (or how to get the next Kylie Jenner look).
You would think we are just going nuts at this point?
Surprisingly not? I’ve been watching trends of more natural movements ranging from hair to skin. We can only endure cartoon-like faces for so long, and thankfully, the beauty industry is experiencing a major shift to the opposite end of the spectrum.
Unpolished nails, textured hair, dewy skin, unfilled brows, the beauty “trend” of late is all about being in our natural state. Can we get a hallelujah?
The events that have led to this movement will be explored in part 2 of my natural movement post. For now though, here are some inspirational social media accounts that showing the world that we can be beautiful in our own skin.